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Web site
administration and web page maintenance form an integral part of the
work to be done for ensuring an uninterrupted online presence. This
work is usually handled by a contracted professional webmaster; to which extend is
determined by the way the domain is hosted.
The primary
function of the webmaster is to take care of regularly updating the
content of web pages so that site visitors will be able to find
valid and correct information at any given time. Outdated
content, such as expired prices and discontinued product or service
offers, does not only make bad impressions on potential customers
but the absence of "fresh" content commonly also negatively affects
a domain's ranking performance in search engines, i.e. the web pages
become difficult to find amongst those of competitors.
Furthermore,
the functionality of links contained within the web pages as well as
the proper display of images and other content have to be checked on
a regular basis. The programming code of online web pages is exposed
to influences that could have an impact on how it functions. Even
the smallest loss in the code's completeness could render web pages
useless to site visitors e.g. due to broken internal links that
prevent access to pages the site visitor wants to see.
Non-displaying pictures can also be the cause of frustrating visitor
experiences.
Regardless of the reasons for and signs of lost
functionality, it creates a poor image of the website's owner, will
lead to dwindling visitor numbers, and ultimately to the loss of
business or any other kind of support to be attracted through the
online presence. A loss in site visitors is also harmful to the
ranking position of the web pages in search engines, which might
eventually de-list the pages from their indexes.
To be continued |
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